Customer Service at Alton Towers - 1083 Words

Customer Service at Alton Towers I am going to be writing about the customer service in Alton Towers, and factors that would affect the customer service. I will begin with writing about factors that would affect customer service: a) Seeing as how Alton Towers is an amusement park, factors that could effect could affect customer service can range from factors such as are there many places for visitors to purchase food for when they are hungry, are they enough lavatories around the park, and, most importantly, are the rides in the park easily accessible. Other things such as how queues are managed and navigation around the park may also affect customer service. b) They are a variety of customers in Alton towers, and†¦show more content†¦e) The challenges that they would face would be: †¢ Keep it updated †¢ Keep the website looking attractive and change it regularly to keep the customers interested †¢ Do new promotions to attract customers †¢ Too many people might visit the website which could cause it to freeze †¢ Keep peoples personal details secured †¢ Answer peoples requires f) What Alton Towers do to maintain its customer standards is quite varied. Like the types of customers I mentioned above, they do try and cater to the needs that I listed. They have electronic signs around the park which informs people of the predicted amount of time you would be in the queue for a ride, which is very good for people who do not want to wait a long time for a ride. They have maps all around the park, with the â€Å"You Are Here† marker to allow for easy navigation, and the maps are plentiful. They are plenty of activities which appeal to young children and thrill seekers, ranging from staged shows and small rides for younger children to large roller coasters and in park pubs for older customers. They have plenty of lavatories in the amusement park, with bathrooms for disabled customers and changing areas for parents with young children. They are many places for people to eat at in Alton Towers, with plenty of good and a largeShow MoreRelatedMarket Segmentation – Classifying Customers756 Words   |  4 Pagestaken from the census and from market research data. TT companies can easily find out the geographic location of their customers as they usually have access to addresses on their databases. The geographic area from which customers are drawn is known as a â€Å"catchment area†. 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